The commune of San Remo, organizer of the event, has finally revealed the theme of the Flower Parade, the San Remo in Bloom of March 16, 2014: 60 years of the Italian television.

The relation of San Remo with the launch of the Italian television is undiscutable considering  the success of the San Remo Festival of the Italian Song and the successful launch of the Italian television are closely linked since the debut of the TV programs in 1954.
The flower parade  includes 12 floats richly adorned with the beautiful flowers of San Remo , created by the communes of the Coast and the hinterland of the Flower Riviera.
Other new updates about the parade: the starting of the parade is scheduled for 11,30 am  on March 16 2014 and there will be just one turn. The live TV broadcasting of  the Tv program Linea Verde on channel RaiUno  at 12:20 is confirmed.