The complete program of the most awaited floral event of the year

The Sanremo Flower Festival returns from March 13 to 16, 2025, with a rich program of events, exhibitions, and shows dedicated to the floral world. A unique opportunity to immerse yourself in the beauty of nature through artistic installations, exhibitions, concerts, and the traditional parade of flower floats.

Program

Thursday, March 13

• 10:00 AM – Opening of the Floral Route “The Flowers of Queens” and exhibitions at Forte di Santa Tecla
• 10:30 AM – Inauguration of the photographic exhibition on Mario Calvino at CREA (by invitation)
• 11:00 AM – Conference on Mario Calvino (open to the public)
• 2:00 PM – Public opening of the exhibition on Mario Calvino
• 6:00 PM – Reopening of the floral exhibitions at Forte di Santa Tecla

Friday, March 14

• 10:00 AM – Opening of floral exhibitions and the “House of Flowers” New Varieties Exhibition
• 2:30 PM – Flower Workshop: “From Past to Future, Sanremo Floriculture and the Legacy of Mario Calvino” at the Sanremo Casino
• 6:00 PM – Symphony Orchestra Concert at the Casino Theatre

Saturday, March 15

• 3:00 PM – Award Ceremony of the “Flowered Shop Windows” Contest
• 4:30 PM – Parade of Musical Bands and Folkloric Groups through the city streets
• 8:00 PM – Grand Flower Gala at the Sanremo Casino
• 9:00 PM – Massimo Ranieri Concert at the Ariston Theatre

Sunday, March 16

• 9:00 AM – Flower, plant, and agri-food market at Pian di Nave
• 10:30 AM – Historic parade of flower floats “Sanremo in Bloom”
• 6:00 PM – Closing concert with Olden Live – “La Fretta e La Pazienza Tour” at Club Tenco

An unmissable event for nature lovers, floral design enthusiasts, and Ligurian culture admirers!